Athlocity, which distributes Under Armour products in the Middle East through 30 brick-and-mortar locations, will add an ecommerce platform to its site through a collaboration with Emakina. The Under Armour-branded experience will be available through desktops, phones and tablets. The site will feature omnichannel capabilities including buy online, pick up in-store (BOPIS) and real-time inventory […]
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