Sports apparel brand Gymshark has just hit a $1.3bn valuation after securing investment from General Atlantic. Started by Ben Francis in 2012, the company plans to expand further internationally. Here’s how they grew so fast and here’s what entrepreneurs can learn from their approach.
/wp-content/uploads/2022/09/5.G
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog
Ben Francis Archives - Athletech News
Strategic Review of Gymshark's Competitive Environment
How Gymshark Used Influencers to Become a $1.3 Billion Brand, by Hannah Ellen
Gym Shark, PDF, Social Media
Gymshark - Recent News & Activity
10 Things to Know About Gymshark: Fast Facts & History of $1.3B Brand
Gymshark's First Store Is Its Biggest Brand Experiment Yet
A Cognitive-Axiological Analysis of Gymshark's Adverts